
my impact

#ExperienceDesign
Unlocking insights with Gen AI
Led the experience design and scaled adoption of a generative AI platform empowering 7800+ colleagues access firm data and expertise accelerating insight discovery, productivity, engagement and client impact

#ExperienceDesign
Accelerating product innovation
Launched a developer experience portal to reduce onboarding timelines, permission provisioning and offer a standardized entry point for product teams across domains leading to a 2X uptick on rate of development

#ExperienceDesign
Time-saving enterprise search
Transformed a fragmented intranet into intuitive 'universal search' driven by simplicity and speed empowering users to instantly find resources without clicking through links to drive ease of use and satisfaction

#DigitalStrategy
Direct-to-consumer growth
Developed end-to-end CX strategy and omni-channel integration for an online brand unlocking 5X growth potential and future-proofing brand value through customer definition, engagement and optimized journeys across all digital and offline touchpoint

#DigitalStrategy
Launching an automative DTC engine
Spearheaded the digital transformation for an aftermarket wheels brand establishing DTC sales channels, installer network engagement strategy, and a cohesive brand strategy driving sustainable DTC sales and positioned the brand for scalable, long-term growth

#DigitalStrategy
Optimizing data & insights tooling
Developed strategy for data tooling to enhance productivity and cost efficiency. Achieved a 90% reduction in costly product licenses while migrating to use-case-aligned tools future proofing data operations in a sustainable analytics ecosystem

#BehaviorChange
Enterprise change management
Run a change management Center of Excellence (CoE) creating tools, resources and playbooks for enterprise migration strategy, sharing knowledge, training and advocating for Behavior Science applications at scale

#BehaviorChange
Enabling efficient cloud adoption
Built a product teams pilot for cloud cost optimization and feedback-driven monitoring driving 40% cost savings, 10+ significant product enhancements and insights for scaled rollout creating sustained cost accountability across an enterprise technology ecosystem

#BehaviorChange
ERP transformation & modernization
Led the firm’s change management efforts for a major ERP upgrade, focusing on behavior change through targeted communications, real-time support, and self-serve resources reaching 89% of target audience with error-free migration for 31K users.